Article
Social Media’s Role in PR: From Newswire to Newsroom in Real Time
6.21.2025
Social media is now the front line of PR, driving stories, shaping brand reputation in real time, and amplifying traditional media wins. It’s not just a distribution channel—it’s where conversations happen, perceptions are formed, and relationships are built. To stay relevant, PR strategies must be social-first, fast-moving, and authentic.