Kenny Perry studied communications, did some freelance marketing in school and always figured he'd run his own business someday, he just didn't know what kind. He started at a bank, moved to an insurance company as an account manager and then to the implementation side of 401k plans, working long hours through the pandemic. Those hours got him thinking about building something online that could scale and that people would need even in another pandemic, and he spent about two and a half years researching and planning before launching Organic Mindset Agency.
The name came from two words you hear constantly in TED talks, and the logo is a tree turning into a brain. In this episode of The PR Bunker Podcast, Kenny and Don talk about what agencies get wrong, how Kenny preps for a new client, why so much networking turns into what he calls pitch slapping, and the NBA draft.
A few takeaways from the conversation:
Kenny's research kept turning up the same two complaints. Websites promised in three months took eight or twelve, and clients couldn't tell how their marketing was performing. So he built a team and a system to deliver new sites in 21 days or less, built on an internal server so the live site never goes under construction, and he and his SEO partner walk every client through their numbers on a monthly call.
Kenny said his agency was industry agnostic, with a lot of work for fractional executives and home services companies. Before a first meeting he'll spend a weekend learning how that industry measures success, and for a financial advisory firm that included the compliance rules its marketing had to follow. He also told Don that AI is useful as long as you know how to use it, because people can tell when an email reads like no human wrote it.
Kenny admitted that his first year in business he pitched everyone he met. What changed was focusing on relationships, finding out what other business owners need and making introductions even when there's nothing in it for him. He now opens calls by saying he isn't there to sell anything, and he says the guard drops right away. Don, who met Kenny through Alignable, said the same investment always comes back.
Kenny invited listeners to find the agency on Instagram at Organic Mindset Agency and said he's happy to give a second opinion on anyone's website.
Listen to the full episode above.
Reading is the hello. SBGA is where we get to yes.
What does Organic Mindset Agency do?
Kenny Perry's agency handles branding, website development and SEO, with a promise to deliver new websites in 21 days or less and monthly reporting calls so clients understand their results.
What is pitch slapping?
It's Kenny's term for networking contacts who jump straight into a sales pitch instead of getting to know you. He said building real relationships and making introductions works far better.
Who does Organic Mindset Agency work with?
Kenny described the agency as industry agnostic, with a focus at the time on fractional executives such as CMOs, COOs and CFOs, home services businesses and financial advisors.
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