Lindsay Mayer has spent her career making complicated things simple. She was the sole marketing communications person at a health insurer in Madison, Wisconsin for about 13 years, working through health care reform and getting close enough to the company lawyer that he told her if she had to email him twice, she should just come to his office. From there she ran campaign communications across drug development at Covance, now LabCorp, and then worked on provider conferences and internal sales communications for Cologuard at Exact Sciences.
In December 2024 she left corporate life, and a favor for a friend turned into Cameron Communications. She helped that friend pull about a year and a half of content out of presentations she'd already given, and realized she could do the same for other people. In this episode of The PR Bunker Podcast, Lindsay and Don talk about translating complexity, keeping AI in its lane, and why relationships still drive growth.
A few takeaways from the conversation:
Lindsay works with entrepreneurs and solopreneurs who run service-based, mostly B2B businesses. Some are in healthcare and some aren't. What they share is an idea they don't know how to put into motion, and Lindsay comes in as a thinking partner who can map it out and get it into the world. She leans on simple analogies to get there, like telling a client that skipping marketing is trying to drive a car with no gas, because most people stop hating marketing once they find what fits them instead of chasing what's trendy.
Lindsay's word of the year is simple, and she applies it to AI. She says it's easy to generate a pile of material and then have no plan to put any of it in motion, so she's learning to pause and ask what she's actually trying to accomplish. She doesn't think AI is coming for communicators' jobs, because the tools still need a human brain to guide them, and she expects people to tire of generic content and go looking for someone who knows what they're doing.
Most of Lindsay's business so far has come from referrals. She also goes to local networking events in her community and to Alignable events, which is how she and Don met, and she says the relationships matter more than any immediate sale. Don walked through the Alignable ALIGN method of acquainting, liking, investing, giving and nurturing, and the people connector tool he runs every Friday to introduce people in his network to each other.
Asked what she'd tell her 23-year-old self, Lindsay said to look back at what every twist and turn taught you, because she'd never have become an entrepreneur without them. The company takes its name from her middle name. You can find Lindsay and Cameron Communications on LinkedIn.
Listen to the full episode above.
Reading is the hello. SBGA is where we get to yes.
What does Cameron Communications do?
Lindsay Mayer's firm helps service-based entrepreneurs and solopreneurs turn their ideas into marketing communications plans and put them into action, drawing on two decades of simplifying complex industries like health insurance and life sciences.
Will AI replace marketing and communications jobs?
Lindsay doesn't think so. She says AI still needs a human to guide it, and people who know what they're doing will stand out as generic content piles up.
How does Lindsay Mayer find new clients?
Mostly through referrals, plus local networking events in her community and events on Alignable.
Have a project, campaign, or comms challenge in mind?
Want to be a guest on the PR Bunker podcast?
Reach out and let’s talk.
