Most organizations face the same problem when they hit a wall: they keep applying the same thinking that created the wall in the first place. Beth Miller has spent her career teaching people a different way through.
As a leader at the Creative Education Foundation — the organization that gave us the Creative Problem Solving process — Beth joins Don Martelli on The PR Bunker Podcast to talk about what it really means to unlock creative potential in individuals, teams, and whole organizations.
CEF's Creative Problem Solving framework has been around since 1954 — but it's far from outdated. Beth walks through the organization's history and explains why a structured approach to creativity is more relevant now than ever. The premise is simple but powerful: creativity isn't a personality trait, it's a learnable skill. And when organizations invest in that skill, the results are measurable.
Beth is candid about her own journey — including the personal challenges that shaped how she shows up as a leader and advocate. That vulnerability is part of what makes this conversation distinct. She connects her lived experience to the work CEF does, making the case that creative problem-solving is as much about emotional resilience as it is about ideation techniques.
Beth also addresses the very real pressures nonprofits face right now — funding volatility, staff burnout, shifting donor expectations. She's honest about where CEF has struggled and what it's taught the organization about scaling mission-driven work with limited resources. The conversation ends with a clear-eyed look at where she wants to take the foundation next.
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