Nick Passaro grew up in Caracas, Venezuela, and came to Boston to study entrepreneurship and finance at Northeastern. While still in school he worked at a four person energy bar startup that was later acquired, handing out samples himself, and then did a co-op at Alignable that turned into eight years there. He led the member success team, moved into product management and built mobile apps and in person event experiences before leaving to start his own company.
That company is Venbos Media, and the name is Venezuela plus Boston, his two homes. At the time of this recording, Nick had just launched it to help startups and businesses build software with no code tools. In this episode of The PR Bunker Podcast, he walks Don through how that works, what the first 30 days with a client look like, and why he finds so many clients on a padel court.
A few takeaways from the conversation:
Nick's pitch rests on a shift he saw in the no code world. Older tools couldn't scale, so startups had to rebuild once their MVP took off. Newer production grade tools like Bubble, WeWeb, Xano and FlutterFlow can handle far more users, and many let you export clean code if you later hire engineers. That means Venbos can build faster and cheaper than a team of software engineers, and Nick also leans on his network in Latin America to keep costs down for US clients.
In the first 30 days, Nick looks at the tools a client already uses rather than forcing new ones, then checks what integrations and APIs each one offers and designs how data should flow between them. For one skincare e-commerce company, his team used Airtable to track inventory and shipments, calculate reorder points, alert the buyer and generate a draft purchase order email. The buyer only had to click send, and Nick kept that last step manual on purpose for the human touch.
Nick said his work is industry agnostic, with clients in finance, marketing agencies, coaching and recruiting, but his sweet spot was startups between seed stage and Series A. He wanted to be more than a builder, offering advice and referrals and eventually help with things like pitch decks. Don suggested higher education as an opening, since admissions and advancement teams often run on systems that haven't changed in years.
Nick pointed listeners to the Venbos Media website and his LinkedIn, and said founders looking to build an MVP should reach out.
Listen to the full episode above.
Reading is the hello. SBGA is where we get to yes.
What does Venbos Media do?
Venbos Media builds software, websites, automations and custom dashboards for startups and businesses using no code tools like Webflow, Airtable, Make, WeWeb, Xano and FlutterFlow, either by project or as an ongoing development service.
Can a startup scale on no code tools?
Nick Passaro said newer production grade no code platforms can scale to large numbers of users, and some let you export your code if you later bring development in house.
Where does the name Venbos come from?
Nick combined the first letters of Venezuela, where he grew up, with Boston, where he went to college and now calls his second home.
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