On Entrepreneur's Enigma: Networking Like a Scrum Reporter

I sat down with my buddy Seth Goldstein on Entrepreneur's Enigma. Two recovering journalists talking shop. A lot of fun.

We got into how a business major who was falling asleep in accounting class ended up in the middle of the Boston Globe newsroom in the '90s, what those scrum days taught me about showing up and asking the question, and why I run The PR Bunker the way I do.

Key takeaways

• Get in front of people. In a scrum, you may never get the story. You get in front of somebody and ask anyway. That is still how I network today.
• Reverse engineer PR. I am still the journalist. Every pitch is built for one reporter or producer, their audience and what they are covering right now.
• Tell clients the truth. A press release is not getting picked up everywhere unless you cured cancer. My job is to tell you if it is news or not.
• Build community everywhere. Alignable, the Bunker, the podcast and my civic work in Revere all come back to the same thing: meeting people where they are and being a helper.

"I may never get the story, but I'm going to get in front of somebody and ask them a couple questions whether they hear me or not."

Listen and watch

Hear the full episode on Entrepreneur's Enigma or watch it on YouTube.

Thanks to Seth for having me. If you host a show and want a guest who will talk PR, crisis communications, networking or small business growth, let's talk.