.png)
In the ever-evolving world of entertainment, marketing strategies play a crucial role in capturing audience attention and driving engagement. Julie Safer, a seasoned expert in the field, shares her journey from working in casinos to leading PR practices at Civic Entertainment Group. Her insights reveal the intricacies of marketing in the entertainment economy, where creating community and tapping into passion points are key.
Julie describes the current landscape as an "entertainment economy," where everything is expected to be engaging and story-driven. From TV shows to live sports, the goal is to create experiences that resonate with diverse audiences. By appealing to both die-hard fans and casual viewers, marketers can expand their reach and foster a sense of community.
At Civic Entertainment Group, the focus is on building communities around shared interests. Julie emphasizes the importance of identifying passion points and using them to connect with audiences. Whether it's through Comic-Con events or popular TV shows like Love Island, creating a sense of belonging is essential in today's market.
Julie highlights the significance of leveraging cultural conversations and trends to enhance marketing efforts. By drafting off existing phenomena and integrating them into campaigns, brands can amplify their impact. This approach not only captures attention but also encourages organic growth through word-of-mouth and social media engagement.
As the entertainment industry continues to evolve, marketers must adapt and innovate to stay ahead. By focusing on community, storytelling, and cultural relevance, they can create memorable experiences that captivate audiences. For those looking to break into this dynamic field, Julie's journey serves as an inspiring example of how passion and creativity can lead to success.
Have a project, campaign, or comms challenge in mind?
Reach out and let’s see how we can help.
