A PR Bunker Framework

Hello
To Yes.™

Six moves. One rhythm. Zero dropped balls. A playbook for turning 1:1s into long-term relationships — and relationships into revenue. Treat every conversation like a client engagement, because eventually, it is one.

The Bunker
Prepare. Ask. Recap. Stay warm.
Before the call
During the call
After the call
Between the calls
01Before · Prep

Run the Intel Sweep.

Scan their world — company news, LinkedIn, press. Drop findings in HubSpot so context lives where you'll use it.

Why it matters
Walk in cold and the first ten minutes are them catching you up. That's not a conversation.
Show up sharp →
02Before · Prep

Clean Up Open Loops.

Re-read your last notes. Close anything still open — yours or theirs — before the call.

Why it matters
‍One forgotten promise is how trust dies — not in a blowup, in silence.
Close the loop →
03During · The Call

Bring One Specific Ask.

Every call gets one clear ask — review my site, make an intro, read a draft. Never vague.

Why it matters
‍"Let me know how I can help" puts the work on them. Vague asks die on the drive home.
Make the ask →
04During · The Call

Lock the Next Date.

Don't leave without the next date on the calendar. Book it before you hang up.

Why it matters
‍"Let's stay in touch" is how three months become a year.
Lock it in →
05After · Follow-through

Send the Recap.

Short email within 24 hours: what we agreed, who owns what, next date.

Why it matters
‍No recap, no accountability. Action items evaporate by Friday.
Send the recap →
06Between · Nurture

Stay Warm in the Off-Weeks.

Between calls — a comment on their post, a share of their content. Small, sincere, specific.

Why it matters
‍Go quiet for a month and you're not top of mind when the referral hits.
Stay present →
Small Business Growth Advisory

You Know the Framework. Run It With Me.

Most founders read something like this, nod, and forget it by Tuesday. The ones who run it — on their actual pipeline, with someone holding the line — close deals the others never see coming. SBGA is 1:1 advisory access. No programs, no group calls, no junior handoffs. Just Don, on your pipeline, every week.

Run it with Don →
The Rhythm

One 1:1. Three Warm Touches. Zero Dropped Balls.

Here’s how a single “hello” becomes a “yes” — mapped across the four weeks between calls.

Week 1 · The Call
Intel. Ask. Recap.
Run the sweep, review old notes, show up with one ask, lock the next date, send the recap within 24 hours.
Week 2 · Engage
Comment or Share.
Engage with their social content. Leave a real comment — not a ghost-like.
Week 3 · Give
Drop Value.
Send an article, intro, or resource tied to something they mentioned on the call.
Week 4 · Reset
Reconnect.
The next 1:1 lands. Rhythm resets. Start from move 01.
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“Treat every conversation like a client engagement — because eventually,
it is one.”
— The Hello to Yes™ Principle