How to Make Your Company News Matter in Today’s Media

In a nonstop news cycle, your company update is competing with breaking headlines, viral videos, and trending topics. To cut through the noise, here’s how to make your news relevant:

1. Lead with the “why now” – Tie your story to a current event, trend, or problem the media is already covering. Context beats content.
2. Find the human angle – Reporters want stories, not announcements. Highlight the people impacted—customers, employees, community.
3. Be visual and concise – Provide strong images, data points, and a one-line hook. Think tweet-length, not white paper.
4. Offer exclusivity – Give a reporter something first or unique. “First look,” “only interview,” or “exclusive data” gets attention.
5. Think beyond press releases – Package your news as a narrative, op-ed, case study, or expert commentary.

The Wrap

If your story doesn’t answer why it matters now and to whom, it won’t get covered. Make it timely, human, and easy to tell.