Getting Ink in a Tough Media Environment: Aaron Gouveia, Trustees of the Reservations

If you’re in PR, you know how hard it is to get a reporter, editor or producer to pay attention to your client’s “news.”

Well, it’s even harder today with a global pandemic, political unrest and the like. The opportunity to place feel good stories that aren’t hard hitting or “breaking” is nearly impossible…unless you’re creative, have relationships and a decent dose of good luck.

In this episode of the PR Bunker, I speak to Aaron Gouveia, Director of PR for the Trustees of the Reservations. AG, as I call him, is a former reporter, turned agency PR guy, turned in-house PR, social media magnet and author.

Check out his tips for getting ink:

Talking with Aaron Gouveia, the Director of PR for the Trustees of the Reservation, a century old organization that protects and shares the Massachusetts places people love for their exceptional scenic, historic, and ecological value.